Starting in 2009, Ruth Marcella wanted to give clients the celebrity experience and since then her business has gone from strength to strength. Now with over 40 fully qualified and highly experienced freelance make-up artists and hair stylists, Orchid Blush is one of the leading providers of make-up and hair services in the North West.
|Photo by VGGVART|
Before becoming self-employed, Ruth studied Fashion Promotion then moved to the North West to start a family. She was working full time in merchandising when the idea of setting up a business came to her. ‘I wanted more flexibility as a mum, self-employment just made sense.’
The move into self-employment was quite an organic process for the mother of 3. Very few problems were encountered, ‘everything seemed to naturally fall into place.’ Originally a stylist, she later moved to make-up, as she realised that is what she was more passionate about.
Ruth looked for any business start-up support available and came across Train 2000, now The Women’s Organisation. She attended a range of courses including business planning, bookkeeping and understanding tax & national insurance to help her get Orchid Blush up and running.
Orchid Blush provides a mobile service for all occasions that will travel to any location in the North West. They also have a professional media team who specialise in commercial events such as television, red carpet and photo-shoots.
The business has attracted a number of high profile clients, including EMI Records, Sky 1, Kellogs, Honda, Channel 4, Peroni and Microsoft. Despite this, she still finds it surreal when a big client calls her up.
For her, the best thing about being self-employed is that she enjoys her job. ‘I never dread going to work. I get to be creative and find the beauty on someone’s face, instead of putting a look on them. I really enjoy finding their look and seeing their reaction when they see how beautiful they are. I love giving people confidence, especially for special events like weddings.’