Now, we know that we do our jobs well. Each and every day we are a team of people who one simple mission in mind – To improve the lives of the women that we meet. But as you know, sometimes daily life gets on top of us all and that’s why it’s so amazing to be reminded of why we do the work that we do! Anne Pennington was just the woman for this and we couldn’t be more delighted to have helped her realise her dreams of self-employment!

Anne Pennington has one of those business that we hear about and think; ‘Now that sounds interesting!’ Anne is an award-winning researcher and leader in the use of insights in the public sector; she works with clients from across many different sectors from their first idea through their planning, design and implementation all the way to evaluation. And since launching her business has worked on an incredible variety of different projects including; a campaign to raise awareness of domestic abuse, a campaign to improve breastfeeding and even the massively influential campaign This Girl Can. 

Prior to setting up her business Anne was a Principal Insight Analyst with Public Health Knowsley for 10 years and before that worked for National Museums Liverpool for 17 years as a Research Officer. She told us; ‘I had always been interested in working for myself but I’d never had the courage to make the leap from employment to self-employment. But when I took redundancy in December 2015 it was the perfect opportunity to have a go on my own. I was ready for a new challenge!’ 

If like Anne you would like to access expert advice to start a business, contact the Enterprise Hub team on 0151 706 8113 or email