Do you want to make the most of every business opportunity? If so, you need to know how to write a great business pitch.
Having an engaging, concise but informative business pitch at the ready is crucial for when you’re trying to secure funding, or when you’re at networking events and are looking for business partners or clients.
Remember, the next person you meet could be your big break, next investor or biggest fan.
A prime example of a solid business pitch is called an ‘elevator pitch’ – They are named this because imagine getting into an elevator having the opportunity to inform somebody about your business. There is a very limited time period (60 seconds or so), and in this time you need to be able to explain about your business, what it is you do and what you’re looking for – all in an engaging but concise manor that is memorable to the audience, be it 1 person or 10 people.
We chatted to the NatWest Business team about how to write a great business pitch. Here are the key takeaways:
There are 3 key components to a solid business pitch:
- Content: The content included in your business pitch is so important to the success of the pitch. We were told that a business pitch should be no more than 150 words max, because you need to keep it as concise as possible. As such the content you put in and leave out of the pitch is so important, make sure you’re only including highly relevant information about your business. Natalie included a rule to follow called the “5-year-old test” – Would a 5-year-old understand the information included? The information needs to be simple, with no slang, abbreviations, or jargon.
- Structure: As a result of the pitch being so short, the structure is so important. It needs to be clear, engaging, and it must define the problem your business addresses, who feels the pain of this problem and how you plan to address this problem. Including a hook is a very good idea, you want this to catch the attention of your audience and draw them in to the pitch. You want to paint a vivid picture of the business for your audience.
- Delivery: The delivery of your pitch must ooze confidence and be highly memorable. Natalie used a great line in the talk “It’s a performance, but not an act”. This means that the delivery of your pitch is your chance to shine to convince whoever you’re pitching towards to choose your business, but it cannot be an act. You must be yourself, if you try to be someone that you’re not your pitch will not work. You want to knock people’s socks off.
The Women’s Organisation have partnered with NatWest to help you develop your business, whatever stage you are at. Join Local Enterprise Manager at NatWest, Andrea Ray, to develop your perfect pitch.
This session will be held on Monday 20th of November, from 10am – 1pm at 54 St. James Street, L1 0AB. Register for your space here.
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