An engaging, concise but informative business pitch can come in so handy when trying to inform others about your business. When thinking about why you might need a business pitch, several circumstances come to mind: When you’re trying to secure funding, when you’re at networking events and are looking for business partners or clients, as well as many more.

A prime example of a solid business pitch is called an ‘elevator pitch’ – They are named this because imagine getting into an elevator having the opportunity to inform somebody about your business. There is a very limited time period (60 seconds or so), and in this time you need to be able to explain about your business, what it is you do and what you’re looking for – all in an engaging but concise manor that is memorable to the audience, be it 1 person or 10 people.

NatWest Business Entrepreneur Natalie Hughes came down to 54 St. James Street to deliver a talk about writing a great 60-second pitch. There was a lot of hugely interesting and important information provided to the attendees about writing a great 60-second pitch, but here are the key takeaways:

There are 3 key components to a solid Business pitch:

  • Content: The content included in your business pitch is so important to the success of the pitch. We were told that a business pitch should be no more than 150 words max, because you need to keep it as concise as possible. As such the content you put in and leave out of the pitch is so important, make sure you’re only including highly relevant information about your business. Natalie included a rule to follow called the “5-year-old test” – Would a 5-year-old understand the information included? The information needs to be simple, with no slang, abbreviations, or jargon.
  • Structure: As a result of the pitch being so short, the structure is so important. It needs to be clear, engaging, and it must define the problem your business addresses, who feels the pain of this problem and how you plan to address this problem. Including a hook is a very good idea, you want this to catch the attention of your audience and draw them in to the pitch. You want to paint a vivid picture of the business for your audience.
  • Delivery: The delivery of your pitch must ooze confidence and be highly memorable. Natalie used a great line in the talk “It’s a performance, but not an act”. This means that the delivery of your pitch is your chance to shine to convince whoever you’re pitching towards to choose your business, but it cannot be an act. You must be yourself, if you try to be someone that you’re not your pitch will not work. You want to “knock people’s socks off.

Enterprise Hub can help you develop your business, whether it is at the idea stage or if it has already been setup and is a short period along its life cycle.

We offer a range of supports and our services develop your skills and knowledge in a way that is tailored to your personal goals, we can help you to develop the content to put into your 60-second pitch so that your pitch is successful. We also offer Personal Development courses to suit a variety of needs and schedules.

Our sessions are led by an experienced, supportive trainer who provides a guiding hand along your journey. This could come in handy if you were struggling with confidence during the delivery part of your pitch.

If you have a business registered under 42 months within the Liverpool City Region – Enterprise Hub can support, you! get in touch on enterprisehub@thewo.org.uk