Paula James is an expert in making healthy food look, and most importantly, taste fantastic, with her Café and Takeaway; PJ’s Kitchen based in Litherland. At PJ’s (Named so after her full name; Paula James) is a Health Food Café and Takeaway that specialises in gluten free foods and desserts. With the demand for gluten free offerings reaching the highest it has ever been, Paula definitely has her finger on the pulse when it comes to this type of food.
And she is well qualified too as well having graduated with a BSc Hons in Nutrition and Health, as well as having a Business Management BTEC, so she could get ahead of the game when it came to starting up her own business. Paula is also currently re-training in Sports and Exercise Nutrition online. After her training and education, Paula says; ‘I worked for a charity which was working with disadvantaged young people. I had always wanted to set up my own business but I was too scared to take the risk. Until one day I decided that life is too short and I needed to give it a try!’
Something that was incredibly difficult for Paula when she decided to start her own business was funding and where to find it, if even there is any available. With a record breaking number of businesses starting up across the UK last year, and an incredible 6,000 businesses starting up in Liverpool alone in 2014, it could be argued that it’s easy to see why the funding is hard to find and difficult to navigate.
Paula says; ‘I think that there could be more financial help and support for women in business.’, and when Paula was put in touch with The Women’s Organisation and worked with our Business Advisor Yan, she was able to receive some pointers in the right direction. ‘I received support from The Women’s Organisation and had help completing my business plan, cash-flow and forecast, as well as signposting towards MSIF for funding. I found this service very helpful, and I’m not sure I could have done it without the help of The Women’s Organisation!’
As well as receiving advice and support from The Women’s Organisation, Paula took other steps to get the ball rolling with her business; ‘I set up all the Social Media sites and tested the water with complimentary meals.’ The Women’s Org are sure her complimentary meals went down a treat with the type of food that she has displayed on her website! Main meals like ‘The Frenchy – Garlic chicken breast cooked with mushrooms, onions and fat free natural yoghurt’ and ‘PJ’s Fave – Sweet potato rosti with spinach and poached egg.’ All of her delicious treats are available to order and have delivered online.
Paula’s food looks incredible and she says; ‘Our menu offers a variety of nutritious, fresh and satisfying meals, with the added extra of detox juices and even the odd healthy desserts threw in there somewhere, we also cater for Slimming World users, and most of our meals are Slimming World safe.’
With such a large market of health conscious people to cater for, how is Paula’s business going so far? ‘So far, I am breaking event, and I’m happy with this, as I have only been trading for 6 months. The best thing about running the business is the freedom and being able to make my own decisions.’ And if a friend of hers was thinking about starting their own business; ‘I would say do it! You only live once, and what’s the worst that could happen. Right now I am proud of myself, and I aim to keep going, and hope to have a chain of PJ’s Kitchen’s in the future.
We hope so too! Perhaps we can persuade Paula to have a PJ’s just round the corner from our offices? If you would like to find out more about Paula and PJ’s Kitchen, you can visit her website, pop into the Café in Litherland, or use the contact details below!
PJ’s Kitchen, Litherland, L21 2PA
If you are thinking about starting up your business, like Paula, then we can offer you help, advice and support from our talented team of Business Advisors, as well as so much more!
Get in touch with us by emailing email@example.com or ring us on 0151 706 8111.