Cheryl Grogan found her passion which she turned into a business after noticing a gap in the market! This month her new business; AJ’s Play Days is launching!  AJ’s Play Days is a soft play centre aimed at children under the age of 5 with a specific focus on the development needs of babies and toddlers through play. It will help parents bond with their children by offering bay and toddler yoga, positive parenting classes, hypnobirthing and a relaxation area. 

Twenty-something Cheryl told us; ‘Whilst I was on maternity leave I noticed that there were not many places where a mum can take their smaller children without being uncomfortable and feeling out of their depth, especially parents with more than one child.’

‘When I was later offered redundancy I jumped at the chance of starting my own business. I have always wanted to be my own boss and the flexibility of having 2 small children was a must. I wanted to be able to spend time with my children and hopefully offer other parents a comfortable, relaxing place where they could take their babies and toddlers.’ 

But as AJ’s isn’t just an ordinary soft play centre, it’s clear to see that there was another area of interest that Cheryl took into consideration when imagining her business up and running…Developmental Psychology and Cheryl told us that after having her two children she used the techniques that she had studied; ‘I found that I enjoyed watching my boys reach a higher potential than I could imagine’ – and this was the aspect that she wanted to share with other parents and families. 

If like Cheryl you would like to access expert advice to start a business, contact the Enterprise Hub team on 0151 706 8111 or email