5 reasons why your business needs a social media presence

When thinking about ways to expand your small business, developing a social media presence could be a vital step in the expansion process. If your business doesn’t have a presence on social media, there’s a possibility you’re missing out on potential customers or traffic to your website. Social Media is massive in most people’s lives these days, so here are 5 reasons why your business needs a social media presence.

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  1. You can grow an audience with a small budget

Keeping it short and sweet, social media is one of the least expensive ways to market your business digitally. You can grow your following on any of the many social media channels without doing much else other than being quite consistent with content and posts that are engaging and eye-catching, whilst also being informative and interesting. A prime example of how to do this is by using SEO content, which is where you use the currently trending keywords to increase your visibility on search engines.

  1. Build relationships with your target audience

In terms of keeping your target audience happy, there is no better way to keep them on side than consistent communication of thoughts and ideas. A business that communicates a lot with its customers is a business that grows the most on all levels. How come? The customers obviously trust you for the product or service you offer but by being consistent with communication they could develop a deeper relationship with the brand they’re consuming.

  1. Increase your brand awareness

Increasing your brand’s awareness ensures the consumer or customer remembers about your brand or organisation’s existence. The best way to improve your brand awareness is by creating eye-catching, interesting, and engaging content or posts. It is more expensive to gain a new customer than it is to retain an already existing customer, by increasing your brand awareness you can keep more existing customers engaged. Once a customer knows your brand’s name, they’re more likely to spot it when on social media and use your product or services again.

  1. Increase website traffic

If your brand has a website alongside their social media channels (which you should), using social media is a key way to drive more traffic directly to your website. Sharing content on your social media channels that come from your website such as articles or blogs is a solid way to drive traffic to your website, including a small snippet of the piece in the social media post with a link to the full article is a prime example of this. The reader will read the snippet and if they like what they see they must go to the website to read the full piece, therefore driving more traffic to the website.

  1. Customer service and support

Social media as said before is a great way to keep in touch with your customers and consumers. This can come in especially helpful in terms of customer service and support. If a customer has a query to bring up with the brand, often social media support channels may be the first port of call. If a brand has a solid social media presence and are quick with replies to messages, this can improve customer relations massively.

Social Media marketing for small businesses looking to expand is arguably the most important form of digital marketing to aid these expansion efforts. Consistent content that is of a high standard that falls in line with the interests of your target audience is imperative to developing a solid social media strategy! If you have a business registered under 42 months within the Liverpool City Region – Enterprise Hub can support you! Get in touch with us at enterprisehub@thewo.org.uk