Start-up Day at Liverpool Central Library was the event pencilled in every local budding entrepreneurs calendar this month, as the day promised to be jam packed with enterprise expertise, and it definitely did not disappoint. If you missed out, here is a flavour of what happened throughout the day, and some key takeaway tips to help you move your business idea forward.
Opened by Assistant Mayor and enterprise champion Councillor Gary Millar, the day kicked of with the Enterprise Hub Start-up Conference hosted by Bernie Cox from Enterprise Hub lead The Women’s Organisation.
|Sabah Shams from Enterprise Hub with Councillor Gary Millar|
|Google Digital Garage Session|
“Great initiative. Very inspiring.”
5 Key Tips to Takeaway
If you missed the event, all is not lost. Here are 5 useful business tips taken from the themes covered that you can apply to your business idea:
- Strategise your social media – Don’t just add your business to every social media channel because ‘everyone is doing it’. Work out where your customer can be found and focus your effort on those few channels so you can reach the right people well.
- We are all in the same boat – feeling like an ‘imposter’ who is going to be found out, or wondering if you are alone in feeling like you may be out of your depth is typical for a first time business owner. Just know EVERYONE goes through it, but keep your confidence growing, talk to others at the same stage and take comfort that you are not alone and that you will get past this phase.
- Network – In business it is often the truth ‘not what you know but who you know’ that can be key to success. Get building relationships, and be specific. You never know who in your network may be the key to linking you with the right connection for your business so let them know who you are trying to reach.
- Protect your ideas and your business – If you have a business name, logo, product or service that you don’t want anyone to copy, then ensure you get expert advice around Intellectual Property Rights. Also check you aren’t infringing on anyone elses by always asking permission before using others images etc.
- Don’t forget SEO – If you are going to have a website for your business, don’t assume it will just be found. Look at key Search engine optimisation principals, or bring in an expert to ensure search engines like Google pick it up and it isn’t languishing on page 27 of results.