Have you just started your new business but don’t know where to start when it comes to Digital Marketing? Fear not because Enterprise Hub are here to help with 5 Digital Marketing Tips to get your new start-up off the mark.
What is Digital marketing and why do I need it?
Digital Marketing can come in different methods including:
- Website (SEO content)
- PPC (Pay-per-click advertising)
- Email Marketing e.g. Mailchimp
- Social Media e.g. Facebook, Twitter, Instagram etc.
- Online video content
- Blogs & Vlogs
Technology has evolved to the point that electronic devices are considered a necessity than a luxury. 95% of UK population aged 18-34 own a smartphone so consumption of electronic content is highly active so it is important for new businesses to adapt quickly because of it’s high growth. 91% of users have their mobiles within reaching distance and regularly use them to browse the internet. Daily usage is regular so a marketing strategy that targets these devices is essential.
2. More Cost Effective
Digital Marketing is much more cost effective than traditional marketing as less resources are needed as content is posted electronically. This will be very important especially when you start your new business as resources and capital are low. Digital media can provide you with a cheaper and more effective advertising channel which can also enable you to get your promotions out quickly without spending a penny but more importantly, it gives you a level playing field to compete with large organisation.
3. Can generate real time engagement
Digital content enable you to connect with consumers much more effectively as you can reach them much more quickly. It can also be a huge advantage to your growth strategy as social media engagement can allow you to acquire new clients as well as engage consumers through real time engagement with more likes and shares which can help your company to grow as well as building brand equity and customer trust which can lead to increased traffic to your website through positive user generated content. Most clients trust a company they can give positive feedback to so customer reviews can make or break your business.
4. Able to measure engagement and competitor actions
Online content can also give you access to various tools such as Google analytics will enable you to monitor user journey’s as well as peak times which show you when users are on your website most frequently. You can use this to your advantage as you can target your customers based on their interests, demographics etc. via recommendations, specified email campaigns and so on. Analytics tools can also enable you to monitor bounce rates and identify which customers are only on the website briefly or are leaving items in their basket, you can use this will enable you to implement tactics and tailor your strategy much more effectively to optimise conversion rates which can lead to higher ROI. (return on investment)
5. Reach larger audiences
An online presence will enable you to reach a variety of audiences and is a very quick way to connect with audiences worldwide. In addition, you can be more engaging in terms of providing swift responses to relevant queries and feedback on your platforms. Also, you have many opportunities to gain publicity globally which’ll help with your growth strategy as well as opening up the opportunity for influencer marketing in which you use an online influencer to promote your product on social media.