We recently caught up with the session lead for the ‘Building Your Brand’ event at The Women’s Organisation, Sharon Silcock from Trending Events Consultancy. With over 20 years’ experience in the field of consumer marketing, working for companies including the Liverpool Daily Post & ECHO, Cheshire Oaks Designer Outlet and Liverpool ONE; Sharon has gained a wealth of knowledge within the Retail & Leisure sector and specialises in strategy and planning, branding and campaign planning and management.
From coffee to crystals, meditation to marketing, Sharon shares her journey, insights and interests with us.
“After 20 years working in marketing, I took a new direction in 2020 during the pandemic and set up a business. I enrolled on the Start Up programme with the Wirral Enterprise Hub for support and by the end of that year I launched a mobile coffee business from a converted horsebox. It was a tough time to start a business but through networking and partnerships, I took the horsebox to some exciting places including New Brighton beach, Wirral Waters and the Hollyoaks set!
To start a business, Sharon says it takes resilience and motivation to overcome challenges. “A few years ago, a friend invited me to a crystal reiki healing session and I was blown away by the impact it had on me. Since then, I’ve been on a spiritual journey, bought lots of crystals and throughout lockdown, I kept a daily journal and invested time into mindfulness and meditation which I believe has helped me to focus on starting a business. I use it to create a positive mindset and to visualise success which helps me to navigate the ups and downs of running a business.”
Alongside the horsebox, Sharon has returned to her marketing roots by providing consultancy services to businesses that require marketing support. She is currently collaborating with The Women’s Organisation to support our clients with branding advice.
Sharon said: “I’m delighted to be able to share my knowledge and experience with like-minded women to help them on their journey of being a business owner – we all need a helping hand at some point. Having been on the journey myself, I can totally relate to how it feels to take that leap of faith.”
“Whilst I love what I do, it is a massive transition from being an employee with a team around you to collectively deliver on objectives, to suddenly flying solo and being responsible for every single aspect of your own business. It requires a lot of motivation, resilience and getting comfortable with being uncomfortable. I have certainly been pushed beyond my comfort zone! My best decision was to reach out for business support. Joining a network has opened up so many doors of opportunity and has connected me to influential people who continue to support me today, for which I am truly grateful”.