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Rapid Response – Keeping Customers Connected During a Pandemic
To support business-owners during the coronavirus pandemic, The Women’s Organisation has launched #RapidResponse – a series of webinars supporting you to survive, capitalise on opportunities and maintain momentum.
Hear from industry leaders and thought experts over the coming weeks covering a range of topics, including: accessing finance, promotion and marketing, innovation and well-being.
Worried about losing touch with your customer base during these uncertain times?
Through uncertainty breeds opportunity. As businesses adapt to the new normal, communicating the right message through the right medium is critical. This session will help you to discover the various ways you can utilise PR and social media to communicate effectively with your customer-base during and beyond the pandemic.
Whilst we spend more time at home, ensure that your business remains visible.
Jo Austin, Marketing Manager at The Women’s Organisation, will share her tips and tricks to amplifying your brand voice and keeping connected, including:
- Establishing yourself as an industry expert
- Understanding what creative content is working right now
- How to connect and collaborate with other small businesses
- Building your profile through PR
- Getting visual with video
Jo Austin MCIM has over 10-years’ experience in marketing and has supported SME’s, large corporates, government officials and third sector organisations to improve their marketing and campaign strategy. Jo currently oversees the marketing for 12 projects including Liverpool-based charity The Women’s Organisation, which, during the pandemic, has been covered by local and national press and has a monthly Twitter reach of 3 million.