As we know, social media is a dominant platform for driving your business. Alongside Facebook and Twitter is the photo based app- Instagram. Instagram allows you to get creative to attract customers for your business. The Women’s Organisation run a monthly course- ‘Instagram for Business’ – that will take you through the fundamentals of Instagram and look at how you can use this growing Social Media channel as a business tool. This course will help you to firmly establish your brand online and by the end of the day you will have been shown tools to create an online presence at no cost. Attending this course and reading our top reasons why you should use Instagram will provide you with vital information to use the tool successfully.

So, why should you use Instagram for your business?

Visual Content:

Visual content is key to boosting your marketing success. Instagram focuses solely on the visual as it is designed to engage and entice the viewer simply by their images. This app offers you several different filters and options to edit your picture that will boost your audience interest. Instagram enables you to produce photos and videos which can be shared to other social media sites as well as being embedded into your website or blog. Creating a unique and attracting photo can increase your audience.

Unlimited Characters:

Unlike Twitter, where you are limited to 140 characters, Instagram lets you have more words to work with. Having a strong image alongside a creative description is a successful combination to boost your business. You can include various hashtags in your description that will reach out to potential customers. Using the right hashtags can help you expose your brand to large and targeted audiences. Your chances of attracting new followers, getting more likes, and increasing engagement are vastly increased using hashtags.

Tell Your Story:

Every business has a story and a personality.  You can use Instagram to flaunt this and attract customers on a personal level. The audience would love to see the progress of your business, your staff or the celebration of your business’ birthday. Take advantage of photos and videos to really showcase your personality and connect with the world.

It’s Fun!

Instagram has endless possibilities for creativity. It allows you to tell stories, get creative, and create a visual identity for your brand in a fun way. You can experiment with your photos and edits to find the best fit for your images. This is a fun platform so take advantage!

If you would like to learn more about Instagram and how this can benefit your business, come along to our next ‘Instagram for Business’ course.  You can purchase tickets here , or contact us on 0151 706 8111 for further details and prices.