home icon > How We Help > Courses & Training > Marketing Strategy Essentials

Marketing Strategy Essentials

Create your marketing masterplan

When you are growing a small business, you do not have time to waste. So it is reassuring to know you are making every minute you spend on marketing count.

Our half-day Marketing Strategy Essentials workshop will give you everything you need to craft a tailored, impactful marketing plan that will provide a pathway to achieving your business goals for success.

What does the course cover?

The session will kick-off by explaining how you can use a Business Model Canvas to shape your marketing strategy. You will then discuss how to fine-tune the model for exactly what you need, using customer segmentation across different marketing channels to be as ambitious as you like. Setting clear objectives – and measuring your success – you will leave knowing how to bring your plan to life and put it into practice.

Why us?

The Women’s Organisation’s digital masterclasses offer an insight into how pioneering businesses utilise online marketing to grow. You will be learning from a forward-thinking team with experience in shaping the government’s entrepreneurship strategy, who have a combined online following of over 70,000.

Our Twitter page routinely attracts over 1,000,000 impressions a month and we have a top 3% retweet rate, with many of our posts going viral. So you can be sure you are getting the knowhow you need from marketing experts.

Who is it for?

Marketing Strategy Essentials is open to any women or men looking to take their digital strategy to the next level, whether you are running your own business or looking to build your professional skills.

Current Service

We cannot meet you in person at present, but can support you in other ways. In response to COVID-19, we have redesigned our services to operate on a virtual basis, and all training and courses will be delivered via group video links.

How to Book

This course is £99 to attend*. To book your place, head to our events page or get in touch on 0151 706 8111 or hello@thewo.org.uk.

*If your business is based in the Liverpool City Region and is less than three years old, you could be eligible for a fully-funded place under our Enterprise Hub Programme. Contact our team to find out more.

View our upcoming events