The world does most its searching through Google, and if you are not optimising your content to its algorithms then you might be invisible to potential customers.
How to Get Your Business Found by Google will reveal the game-changing techniques that make Google work for you. During the half-day course, you will learn all the essentials of Search Engine Optimisation (also known as SEO) along with practical skills you can take away to drive your blog, web or product pages up the rankings.
What does the course cover?
Within the session you will be given expert insights into researching which keywords your customers are typing into Google and the ways that algorithms will scan your web pages for those words. You will leave knowing exactly how to optimise your pages whilst keeping them readable and responsive, and how to use paid search tools like Google AdWords to drive enquiries and increase your sales.
The Women’s Organisation’s digital masterclasses offer an insight into how pioneering businesses utilise online marketing to grow. You will be learning from a forward-thinking team with experience in shaping the government’s entrepreneurship strategy, who have a combined online following of over 70,000.
Our Twitter page routinely attracts over 1,000,000 impressions a month and we have a top 3% retweet rate, with many of our posts going viral. So you can be sure you are getting the knowhow you need from marketing experts.
Who is it for?
How to Get Your Business Found by Google is open to any women or men looking to take their digital strategy to the next level, whether you are running your own business or looking to build your professional skills. Ideally, you will already have an online platform you are looking to optimise.
We cannot meet you in person at present, but can support you in other ways. In response to COVID-19, we have redesigned our services to operate on a virtual basis, and all training and courses will be delivered via group video links.
How to Book
This course is £99 to attend*. To book your place, head to our events page or get in touch on 0151 706 8111 or firstname.lastname@example.org.
*If your business is based in the Liverpool City Region and is less than three years old, you could be eligible for a fully-funded place under our Enterprise Hub Programme. Contact our team to find out more.View our upcoming events