Start your Sustainable Business
2022-03-24 14:00 - 15:00 (Europe/London)
A good business is nothing without a great idea, especially when it comes to sustainability.

About this training
A good business is nothing without a great idea, especially when it comes to sustainability.

This short course will help you prepare yourself for self-employment through exploring your idea, identifying the things you need to consider when starting up and the pros and cons associated. The session will also cover all things you need to consider if you want sustainability to be at the heart of your business.

Eligibility
This programme is open to WOMEN & MEN living and working in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton).
This project is funded by the European Social Fund. In order to confirm eligibility for a funded place on the programme you will need to provide evidence of right to work in the UK and fill in a registration form. One of our team will be in touch to collect this from you before the course starts.
Examples of evidence you could provide includes:

Passport

Birth or adoption certificate

We will also need some evidence of your current employment status, but our team will discuss this with you based on your individual circumstances.
Please note, tickets for this event will close on Thursday17th March at 9am.
Questions? Contact The Women’s Organisation on hello@thewo.org.uk or 0151 706 8111

Build Your Personal Brand with WO Connect
2022-03-24 17:30 - 19:00 | The Women’s Organisation, 54 St James St, Liverpool, L1 0AB, Liverpool, L1 0AB, GB
In this networking session, you will build your personal brand with other women in business, share knowledge and learn together.

WoConnect would like to invite you to join us at 54 St James Street for a glass of fizz and the chance to make new business contacts with other like-minded small business owners, kindly sponsored by Blythe House.
In this networking session, you will build your personal brand with other women in business, share knowledge and learn together.
WoConnect will help you to build your personal brand by:
1. Building your confidence to create video content
2. Tips to write an engaging bio
3. How to take the perfect professional selfie
Join us on Thursday 24th March from 17:30 pm

WO Connect
The Women’s Organisations WO Connect (formerly Business Club) is an exclusive women’s only networking group which is open to female business owners.
Membership is open to female business owners only and is per individual not per business. Additional staff members can be booked onto individual events as you go. Our events will mostly be held online or at our flagship building, 54 St James Street in Liverpool but members are welcome to join from anywhere.
How much does it cost?
We don’t have a membership fee as such. All we ask is that you make a one-off donation to The Women’s Organisation charity. This donation will help towards the cost of running WO Connect and help us continue to deliver our support for women in business. The minimum donation is £25 and this instates you as a ‘member for life’ – that’s right, no annual renewal fees. We also welcome larger donations, just specify the amount when completing your membership form.

Company Branding in 30 Minutes
2022-03-25 14:00 - 15:00
In this webinar we will aim to help you understand all the fundamentals of company branding.

Led by The Women’s Organisation this event is part of our business support programme, part funded by European Regional Development Fund and offering FREE advice and guidance to those living in the Liverpool City Region or Greater Manchester thinking of starting a business.
This session is all about starting to grow your business through international trade.
The session will cover; • In this webinar we will aim to help you understand all the fundamentals of company branding. You will learn how to ensure your brand will stand out amongst competitors to ensure maximum success…

• Key areas we will delve deeper into: How to cement your brand promise, isolate your demographic, define your brand persona, perfect your visual assets, and refine your customer experience.

Please note, the tickets for this course will close on Thursday 24th March at 9am.
The event will take place on zoom. Please register via Eventbrite and a zoom link and password will be sent to you before the event by email.
This course is offered as part of The Women’s Organisation’s wider programme of FREE business support. For more information or to book, please contact us on hello@thewo.org.uk or 0151 706 8111.

Guest Speaker Information:
• At Cybergogo we are a team of vibrant digital marketing specialist, based on the Wirral.

• We are experts at branding strategy, building mobile apps and websites, graphic design, SEO & PPC, and social media strategy management.

• We rate our success based upon how much we help business revenue growth.

How to: Start Trading Internationally
2022-03-28 14:00 - 15:30
Are you looking to grow your business through international trade? Look no further!

Led by The Women’s Organisation this event is part of our business support programme, part funded by European Regional Development Fund and offering FREE advice and guidance to those living in the Liverpool City Region or Greater Manchester thinking of starting a business.
This session is all about starting to grow your business through international trade.
The session will cover;

• Finding market opportunities overseas

• Essential export paperwork in plain English

• Easy wins and developing an Export Action Plan

• Overseas trade missions and institutional support

Please note, the tickets for this course will close on Thursday 24th March at 9am.
The event will take place on zoom. Please register via Eventbrite and a zoom link and password will be sent to you before the event by email.
This course is offered as part of The Women’s Organisation’s wider programme of FREE business support. For more information or to book, please contact us on hello@thewo.org.uk or 0151 706 8111.

Guest Speaker Information:
Chris McFarlane Baxter is a Trade Advisor at the Department for International Trade, and is responsible for the implementation of the Government’s Export Academy programme across the North West of England. A teacher by profession, Chris is a fluent Spanish speaker with a strong sales background. He’s an expert in national and international business development having become re-established in the UK in 2016 after thirteen years living and working in Spain.

Investment Readiness
2022-03-29 10:00 - 11:00
Is your business ready for investment?

Join the LCR Finance Hub and MSIF to hear those vital components your business will need to become investment ready:
The session will cover;
– Business Planning
– Objectives
– Risk Management
– Financial Aspects
– Management & People
– Due Diligence

You will also hear some previous case studies from the LCR Finance Hub and MSIF.
Please note, the tickets for this course will close on Friday 25th March at 9am.
The event will take place on zoom. Please register via Eventbrite and a zoom link and password will be sent to you before the event by email.
This course is offered as part of The Women’s Organisation’s wider programme of FREE business support. For more information or to book, please contact us on hello@thewo.org.uk or 0151 706 8111.

The 7 Secrets To Productivity
2022-03-29 13:00 - 14:30
The 7 Secrets To Productivity session will introduce you to highly successful tools & tactics to be more productive with Maggie O’Carroll.

There are so many distractions around that can hinder your progress and stop you from achieving goals in business or in your job. However, there are some simple things that can you can do to change all that.
About this session.
The 7 Secrets to Being More Productive will introduce you to highly successful tools and tactics including investing time and effective delegation.
This session will be delivered by Maggie O’Carroll CEO of the Women’s Organisation

Eligibility
This session is open to WOMEN living in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton).

Bookkeeping
2022-03-30 10:00 - 12:00
An introduction to bookkeeping and how to use it for your business!

Please book your place on this course via your business adviser. If you are not yet enrolled for business support from The Women’s Organisation, please contact us.
If you want to avoid a pile of receipts and think you could benefit from some training on bookkeeping and accounting, then this course will be suitable for you!
This course will take you through simple techniques to manage your business finances, with hands-on practice and take-home resources to guide you through basic bookkeeping.
—————————————————————————————————–
Please note, tickets for this event will close on Monday 28th March at 9am.
This course is open to WOMEN in the Liverpool City Region and Greater Manchester, and booking is essential. It will take place online on Tuesday 11th January 10.00 am – 12.00 pm.
This course is offered as part of The Women’s Organisation’s wider programme of FREE business support. For more information or to book, please contact us at hello@thewo.org.uk or 0151 706 8111.

Introduction to… The Women’s Organisation
2022-03-30 12:00 - 12:30
Want to know how we can help you? Come along to our open online session to meet our engagement advisers Germaine and Alison!

Want to know how we can help you?
Come along to our open online session to meet our engagement advisors Germaine and Alison!
They will be discussing what support The Women’s Organisation will have on offer in 2022 along with answering your questions.
Want to know how you can boost your career goals? Grow your business? Work with us? book your place today.
We can’t wait to meet you!
This session will be taking place on Zoom 12:00 – 12:30
Have a question?
You can get in touch with us on hello@thewo.org.uk or call us on 0151 706 8111

Understand Tax & NI
2022-03-31 10:00 - 12:00
An introduction to tax and NI, and how to plan for Self-Assessment

Please book your place on this course via your business adviser. If you are not yet enrolled for business support from The Women’s Organisation, please contact us.
Keep your business safe and learn to understand your National Insurance and Tax requirements.
This course will take you through:
– Registering as a sole trader
– How to pay HMRC
– Your legal requirements and the support tools available.
– How to calculate your Tax and NI payments and plan key dates for Self-Assessment

Please note, tickets for this event will close on Friday 25th February at 9am.
This course is open to WOMEN in the Liverpool City Region and Greater Manchester, and booking is essential.
This course is offered as part of The Women’s Organisation’s wider programme of FREE business support. For more information or to book, please contact us on hello@thewo.org.uk or 0151 706 8111.

Using Your IT - Getting the most out of your digital resources
2022-03-31 15:00 - 17:00
It’s time to go digital!

Please book your place on this course via your business adviser. If you are not yet enrolled for business support from The Women’s Organisation, please contact us.
Led by The Women’s Organisation this event is part of our business support programme, part funded by European Regional Development Fund and offering FREE advice and guidance to those living in the Liverpool City Region or Greater Manchester thinking of starting a business.
This session will;
o Raise awareness of the online resources available to businesses
o Evaluate the pros and cons of working in a digital environment
o Look at ways to apply new and efficient methods of working to your business
o Explore digital resources for your business, from finance to marketing to productivity
The event will take place on zoom. Please register via Eventbrite and a zoom link and password will be sent to you before the event by email.
Please note, tickets for this event will close on Tuesday 29th February at 9am.
This course is offered as part of The Women’s Organisation’s wider programme of FREE business support. For more information or to book, please contact us on hello@thewo.org.uk or 0151 706 8111.

Picking the Right Business Structure
2022-04-01 10:30 - 12:30
Setting up a business can be overwhelming with the amount of information and choices you might need to make.

Led by The Women’s Organisation this event is part of our business support programme, part funded by European Regional Development Fund and offering FREE advice and guidance to those living in the Liverpool City Region or Greater Manchester thinking of starting a business.
This session will help cut out the first step on wondering how you should set your business up. We will break down a variety of options and the pros and cons of each legal structure for starting up your new business.
This course is open to Women in the Liverpool City Region and Greater Manchester, and booking is essential.
Please note, tickets for this event will close on Wednesday 30th March at 9 am.
The event will take place on zoom. Please register via Eventbrite and a zoom link and password will be sent to you before the event by email.
This course is offered as part of The Women’s Organisation’s wider programme of FREE business support. For more information or to book, please contact us at hello@thewo.org.uk or 0151 706 8111.

Franchising a Business
2022-04-01 10:30 - 12:30 | The Women’s Organisation, 54 St James St, Liverpool, L1 0AB, Liverpool, L1 0AB, GB
Do you want to grow your business, have you thought about using a franchise business model?

Led by The Women’s Organisation this event is part of our business support programme, part funded by European Regional Development Fund and offering FREE advice and guidance to those living in the Liverpool City Region or Greater Manchester thinking of starting a business.

In this session you will understand the 3 fundamentals you must consider before franchising your business.
Guest Speaker Information:

Cheryl White is the Founder of Mercury Franchise School and is a renowned franchise strategist and the creator of the Franchise to Freedom Mastermind, Franchise to Freedom Self Made Programme and Franchise to Freedom Foundation Programme.

Cheryl believes that every business can be franchised provided it is profitable and has a business model that can be replicated. Before Cheryl franchised her business she was the owner of Apollo Care on the Wirral whilst working as a District Nurse; as Cheryl’s business grew she quickly had to learn on her feet. After feeling burnt out as a result of her own success, Cheryl knew there had to be another way of growing her business and that’s when Cheryl discovered franchising.

Cheryl has put all her lessons into a streamlined process that can be applied to any business. That is when the Mercury Franchise School was born. Since franchising her business it went from turning over £100,000 to £1,000,000 per year as the result of her strategies. Cheryl’s easy to follow methods will help you grow your business and many of her students have sold their first franchise before completing the programme – her methods work!

This course is open to Women in the Liverpool City Region and Greater Manchester, and booking is essential.
Please note, tickets for this event will close on Wednesday 30th March at 9 am.
This course is offered as part of The Women’s Organisation’s wider programme of FREE business support. For more information or to book, please contact us at hello@thewo.org.uk or 0151 706 8111.

Excelerate Women - Welcome to SEO basics
2022-04-04 10:00 - 11:30
Want to improve visitors to your website but not sure how to increase your traffic? This session will show you how!

Welcome to SEO basics– Would you like to improve your websites traffic?
What is SEO? And how will it help me?
SEO is Search Engine (usually Google) Optimisation. Working on your website traffic is a great way to create more client enquiries. If more people see your site in search engines, you have a higher chance of them viewing your website.
It really is that simple.
This course will give you some tips to improve your websites position and we can follow up the training with a dedicated focus on your website. The course is free, as is the ongoing support, it’s a fully funded project for existing, women led businesses in Greater Manchester.
SEO is fairly simple, once you understand the basics and execute!
SEO maybe new to you, or you maybe you are trying to notch your website up a few positions in the rankings. Whatever your reason for joining, you will learn how SEO works and then you can execute the techniques on your own website.
What’s Covered?
• What Makes A Good Web Page
• Onsite SEO
• Backlinks
• Useful Tips & Techniques
Following The Course
You will be able to influence the position of your website. You will know what makes a good website, what Google are looking for and how to increase both your search engine ranking and also click through rates (CTR).
Subject to criteria, you may also be able to access further free support to audit your website, receive suggestions on how you can improve your site and how market leaders in your industry and managed to get to the top of Google.
Eligibility
This programme is open to women living in Greater Manchester. This project is part funded by European Regional Development Fund so you will be asked to complete registration documents to confirm your eligibility.

Level up Your Social Media Content: Instagram and Facebook for Business
2022-04-04 10:00 - 2022-04-05 12:00
Make the most out of your Instagram and Facebook business pages by levelling up your content!

Please book your place on this course via your business adviser. If you are not yet enrolled for business support from The Women’s Organisation, please contact us.
Make the most out of your Instagram and Facebook business pages by levelling up your content and discovering the wide range of features you can utilise to enhance your page.
This 2-part course is the next step from our Building a Social Media Strategy course, exploring possible content ideas for both platforms alongside a practical ‘How to’ of key features for your business page.
You will leave this session with an understanding of:

How to build a relationship with your customer through the use of social media
Content ideas that will boost audience engagement
The various features across Instagram and Facebook that can be used for Marketing and Promotional purposes.
How to create Instagram and Facebook paid Advertisements

This course is open to Women in the Liverpool City Region and Greater Manchester, and booking is essential. It will take place online in 2 parts, on Monday 4th April & Tuesday 5th April, 10:00-12:00
Please note, tickets for this event will close on Thursday 31st March at 9am.
This course is offered as part of The Women’s Organisation’s wider programme of FREE business support. For more information or to book, please contact us on hello@thewo.org.uk or 0151 706 8111.

How To Create Your CV
2022-04-04 11:00 - 12:00
Are you looking to update or create an outstanding CV? This practical workshop will give you tips & advice to create the best CV for you!

Are you looking to update or create an outstanding CV? This practical course will help you do that!
Over the session, you will cover:

What is a CV, and what style of CV will work best for me?
What do I include on a CV? What language do I use?
How do I make my CV stand out from the rest?
Understanding employers will score your application by comparing your CV to the person spec and learning how to tailor yours to the role
How to create a strong cover letter

This course is taking place ONLINE VIA ZOOM on Monday 4th April – 11 am – 12 pm
Please note this course is only open to men & women living in the LIVERPOOL CITY REGION (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton) who are economically inactive (perhaps a student, homemaker, taking a career break or retired) or not in paid employment.
This programme is funded by European Social Fund so one of our team members will be in touch to complete an induction /registration form with you and collect 2 pieces of evidence of your eligibility, including:
Something to evidence your right to work in the UK such as a photo or scan of:

your passport
birth certificate

Something to evidence that you are not in paid employment at the moment, for example:

a letter from job centre / DWP/document from a government agency/ Screenshot from your online DWP account
a doctors letter
entitlement to state retirement pension letter
correspondence from an educational establishment if you are a student

9 Building Blocks to Grow your Business
2022-04-04 14:00 - 15:30 | 54 St James Street, 54 Saint James Street, Liverpool, L1 0AB, Liverpool, L1 0AB, GB
This session will help guide you to planning your growth through a business model canvas.

Please book your place on this course via your business adviser. If you are not yet enrolled for business support from The Women’s Organisation, please contact us.
Are you looking to grow your business?
This session will help guide you to planning your growth through a business model canvas. A business model canvas is a visual and intuitive way to think about your business. You will learn the 9 simple building blocks needed to develop the model which offers an innovative and effective way to think about your businesses next steps.
Please note, tickets for this event will close on Thursday 31st March at 9am.
This course is open to Women in the Liverpool City Region and Greater Manchester, and booking is essential.
This course is offered as part of The Women’s Organisation’s wider programme of FREE business support. For more information or to book, please contact us on hello@thewo.org.uk or 0151 706 8111.

Introduction to… The Women’s Organisation
2022-04-05 10:00 - 2022-04-25 10:30
Want to know how we can help you? Come along to our open online session to meet our engagement advisers Germaine and Alison!

Want to know how we can help you?
Come along to our open online session to meet our engagement advisors Germaine and Alison!
They will be discussing what support The Women’s Organisation will have on offer in 2022 along with answering your questions.
Want to know how you can boost your career goals? Grow your business? Work with us? book your place today.
We can’t wait to meet you!
This session will be taking place on Zoom 10 am – 10:30 am
Have a question?
You can get in touch with us on hello@thewo.org.uk or call us on 0151 706 8111

Are You Ready to Start a Business?
2022-04-05 14:00 - 15:00
This short course will help you prepare for self-employment.

About this training
A good business is nothing without a great idea. This short course will help you prepare for self-employment, through exploring your business idea, identifying the things you need to consider when starting up and the pros and cons associated.
Eligibility
This programme is open to Women living and working in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton).
This project is funded by the European Social Fund. In order to confirm eligibility for a funded place on the programme you will need to provide evidence of right to work in the UK and fill in a registration form. One of our team will be in touch to collect this from you before the course starts.
Examples of evidence you could provide includes:

Passport

Birth or adoption certificate

We will also need some evidence of your current employment status, but our team will discuss this with you based on your individual circumstances.
Please note, tickets for this event will close on Thursday 31st March at 9am.
Questions? Contact The Women’s Organisation on hello@thewo.org.uk or 0151 706 8111

Reaching New Markets
2022-04-06 11:00 - 12:00
As the world slowly emerges once again, there are a myriad of new markets and opportunities to consider that flow from the Covid-19 pandemic

As the world slowly emerges once again, there are a myriad of new markets and opportunities to consider that flow from the Covid-19 pandemic. Whilst it’s important to re-engage with customers we’ve served previously, it’s also important to consider where behaviours and trends have changed in previously unexplored areas that may now be a lucrative area of focus.

During this webinar we will consider:

• How to research and refine new identified opportunities

• How to consistently roll out your business in these new areas

• How to accurately test and measure new markets against your business goals
This course is open to Women in the Liverpool City Region and Greater Manchester, and booking is essential.
Please note, tickets for this event will close on Monday 4th April at 9am.
This course is offered as part of The Women’s Organisation’s wider programme of FREE business support. For more information or to book, please contact us on hello@thewo.org.uk or 0151 706 8111.

Building a Website: The Basics
2022-04-06 14:00 - 15:30 | The Women’s Organisation, 54 St James St, Liverpool, L1 0AB, Liverpool, L1 0AB, GB
Want to learn the basics of building your own website, look no further!

Please book your place on this course via your business adviser. If you are not yet enrolled for business support from The Women’s Organisation, please contact us.
You will leave this session with an understanding of:
• The pros and cons to having a website;
• What tools and platforms are available;
• Intellectual property;
• Branding, marketing and promotion;
• Why would you use a professional designer;
• Tips and hints on building a website yourself;
• Next steps.
This course is open to Women in the Liverpool City Region and Greater Manchester, and booking is essential.
Please note, tickets for this event will close on Monday 4th April at 9am.
This course is offered as part of The Women’s Organisation’s wider programme of FREE business support. For more information or to book, please contact us on hello@thewo.org.uk or 0151 706 8111.

Start your Business Drop-in Clinic
2022-04-08 09:30 - 12:30 | The Women’s Organisation, 54 St James St, Liverpool, L1 0AB, Liverpool, L1 0AB, GB
Thinking of starting a business? Why not drop in to 54 St James Street and share your ideas with our Business Adviser Paul.

Thinking of starting a business?
Want to know how to get started?
Why not drop in to 54 St James Street and share your ideas with our Business Adviser Paul. He can help talk you through what you need to consider when setting up and to prepare yourself for running your own business.
Book on to discuss how to start your business!
*Multiple slots available when booking your tickets*
This drop in is offered as part of The Women’s Organisation’s wider programme of FREE business support. Our team will contact you to get you started on the programme.
Contact The Women’s Organisation on hello@thewo.org.uk or 0151 706 8111

Paul Rittenberg
Business Advice Plus Adviser Facilitator
I started my career in the business support sector in 1987 as an admin assistant in an Enterprise Agency. I trained to become a business advisor and eventually became SFEDI-qualified in the noughties. I have been self-employed myself which has given me the experience to relate to my clients. Even after 30 years, I have the same passion and enthusiasm for entrepreneurship and the business planning process.’

Resilience - Level 2
2022-04-08 13:30 - 2022-04-22 16:30 | 54 St James Street, 54 Saint James Street, Liverpool, L1 0AB, Liverpool, L1 0AB, GB
This accredited training course will explore resilience and outline practical strategies we can put in place.

This two-day accredited training programme will explore resilience and outline practical strategies we can put in place. Do you need a resilience boost and some practical strategies to strengthen those inner reserves during these challenging times?
Introducing this new accredited training, funded through the European Social Fund, where you will complete one unit of a Level 2 qualification!
About this training:
This course is packed full of useful information and gives you the opportunity to reflect on how you are coping and points you in the right direction to move forward and bounce back.

Where does resilience come from?
Why is it important to have a positive outlook?
How do you keep things in perspective?

The training will take place on zoom on Friday 8th April & Friday 22nd April 1.30 pm – 4.30 pm
Eligibility:
This programme is open to women & men living in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton).
As this project is funded by the European Social Fund, you will need to provide evidence of your right to work in the UK and fill in a registration form. One of our team will be in touch to collect this from you before the course starts.
Evidence includes:

Passport
National Insurance letter from HMRC
Birth or adoption certificate

Questions? Contact The Women’s Organisation on hello@thewo.org.uk or 0151 706 8111
Please note, tickets for this course will close on Friday 1st April, 9 am

Be A More Confident You
2022-04-11 13:00 - 15:00
This course gives you the strategy for developing confidence, assertiveness, and tips for public speaking.

This course gives you the strategy for developing confidence, assertiveness, and tips for public speaking. Become A More Confident You is a 2-hour course for any woman who feels as if they need a bit of a confidence boost, whether it is being out of work or if you are stuck in a rut. It’s interactive and engaging and will give you the tools to improve your self-esteem and build your confidence.
This course will focus on:
– Building your confidence and self-esteem
– Build your assertiveness.
– Tips on improving your public speaking
By the end of the course, you will have identified what qualities and capabilities you have and be more confident in deciding where your future lies.
Eligibility
This programme is open to women living in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton).
This project is funded by the European Social Fund. In order to confirm eligibility for a funded place on the programme you will need to provide evidence of the right to work in the UK and fill in a registration form. One of our team will be in touch to collect this from you before the course starts.
Examples of evidence you could provide includes:

Passport

Birth or adoption certificate

We will also need some evidence of your current employment status, but our team will discuss this with you based on your individual circumstances.
Questions? Contact The Women’s Organisation on hello@thewo.org.uk or 0151 706 8111

Are You Ready to Start a Business?
2022-04-11 13:30 - 14:30
This short course will help you prepare for self-employment.

About this training
A good business is nothing without a great idea. This short course will help you prepare for self-employment, through exploring your business idea, identifying the things you need to consider when starting up and the pros and cons associated.
Eligibility
This programme is open to Women living and working in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton).
This project is funded by the European Social Fund. In order to confirm eligibility for a funded place on the programme you will need to provide evidence of right to work in the UK and fill in a registration form. One of our team will be in touch to collect this from you before the course starts.
Examples of evidence you could provide includes:

Passport

Birth or adoption certificate

We will also need some evidence of your current employment status, but our team will discuss this with you based on your individual circumstances.
Please note, tickets for this event will close on Thursday 7th March at 9am.
Questions? Contact The Women’s Organisation on hello@thewo.org.uk or 0151 706 8111

Digital Marketing - Level 3
2022-04-12 10:00 - 2022-04-19 13:00
This two-week accredited training programme will equip you with everything you need to run a successful digital marketing campaign.

Looking to get to grips with digital marketing and learn how to put together a successful campaign?
Introducing this new accredited training, funded through the European Social Fund, where you will complete one unit of a Level 3 qualification!
About this training
We will get you to focus on a clear aim, identify your target audience, and then select the best social media platforms to reach them.

What content should you use to attract the most attention?
Who can help you promote your campaign?
How can you measure your success?

This course will help with your plans to raise awareness, promote a service or raise funds.
The training will take place online via Zoom in 2 sessions, Tuesday 12th April & Tuesday 19th April, 10 am – 1 pm.
This programme is open to people living and working in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton) but please contact our team to check full eligibility criteria.
As this project is funded by the European Social Fund, you will need to provide evidence of your right to work in the UK and fill in a registration form. One of our team will be in touch to collect this from you before the course starts.
Examples of evidence you could provide includes:

Passport
Birth or adoption certificate

We will also need some evidence of your current employment status, but our team will discuss this with you based on your individual circumstances.
Questions? Contact The Women’s Organisation on hello@thewo.org.uk or 0151 706 8111

Start your Sustainable Business
2022-04-19 12:00 - 13:00
A good business is nothing without a great idea, especially when it comes to sustainability.

About this training
A good business is nothing without a great idea, especially when it comes to sustainability.
This short course will help you prepare yourself for self-employment through exploring your idea, identifying the things you need to consider when starting up and the pros and cons associated. The session will also cover all things you need to consider if you want sustainability to be at the heart of your business.
Eligibility
This programme is open to Women & Men living and working in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton).
This project is funded by the European Social Fund. In order to confirm eligibility for a funded place on the programme you will need to provide evidence of right to work in the UK and fill in a registration form. One of our team will be in touch to collect this from you before the course starts.
Examples of evidence you could provide includes:

Passport

Birth or adoption certificate

We will also need some evidence of your current employment status, but our team will discuss this with you based on your individual circumstances.
Please note, tickets for this event will close on Friday 15th April at 9am.
Questions? Contact The Women’s Organisation on hello@thewo.org.uk or 0151 706 8111

WO Connect -Netwalking
2022-04-20 08:30 - 10:00 | Princes Park Labyrinth, Devonshire Road, Liverpool, L8 3TZ, Liverpool, L8 3TZ, GB
Join our netwalking event In Princes Park where we will be walking and talking with like-minded women in business.

If you are looking to meet and network with like-minded women in business, this is a great way to meet people and start your day off with a walk.
Join us on Wednesday 20th April – 0830 am
We will be meeting at Princes Park Mandela Ct, Liverpool L8 3TA
WO Connect
The Women’s Organisations WO Connect (formerly Business Club) is an exclusive women’s only networking group that is open to female business owners.
Membership is open to female business owners only and is per individual not per business. Additional staff members can be booked onto individual events as you go. Our events will mostly be held online or at our flagship building, 54 St James Street in Liverpool but members are welcome to join from anywhere.
How much does it cost?
We don’t have a membership fee as such. All we ask is that you make a one-off donation to The Women’s Organisation charity. This donation will help towards the cost of running WO Connect and help us continue to deliver our support for women in business. The minimum donation is £25 and this instates you as a ‘member for life’ – that’s right, no annual renewal fees. We also welcome larger donations, just specify the amount when completing your membership form.

Using Your IT - Getting the most out of your digital resources
2022-04-22 14:30 - 16:00
It’s time to go digital!

Led by The Women’s Organisation this event is part of our business support programme, part funded by European Regional Development Fund and offering FREE advice and guidance to those living in the Liverpool City Region or Greater Manchester thinking of starting a business.
This session will;
o Raise awareness of the online resources available to businesses
o Evaluate the pros and cons of working in a digital environment
o Look at ways to apply new and efficient methods of working to your business
o Explore digital resources for your business, from finance to marketing to productivity
The event will take place on zoom. Please register via Eventbrite and a zoom link and password will be sent to you before the event by email.
Please note, tickets for this event will close on Wednesday 20th April at 9 am.
This course is offered as part of The Women’s Organisation’s wider programme of FREE business support. For more information or to book, please contact us on hello@thewo.org.uk or 0151 706 8111.

Excelerate Women - Greater Manchester Business Growth Programme
2022-04-25 10:00 - 2022-04-30 11:30
Fully funded online scale up coaching programme for Greater Manchester women in business and their teams to springboard business growth

*Please note this is a funded programme, so ensure you meet the eligibility criteria detailed below before booking*

About Excelerate Women
Excelerate Women is a fully funded online scale up programme offering coaching for Greater Manchester women business leaders and their teams to springboard business growth.

Are you a woman leading a business or non-profit organisation in Greater Manchester?
Would you like support to strategise in order to grow?
Would you and your wider team benefit from expert business growth coaching?

We invite you to join our Excelerate Women programme and benefit from weekly sessions led by business growth experts. The programme is delivered over 6 weeks through a combination of group mentoring, 1:1 coaching and advice and access to additional free training between sessions choosing modules that suit your business needs. During the sessions you will meet other like-minded women business leaders and leave with a plan to fast track your business or organisation moving forward.

What to expect
Your journey starts here!
The Excelerate Women coaching system has been created with results in mind, both results in confidence for you as a leader and results in numbers (tangible return on investment). Early on we will set you up with our action calendar, so before the 6 weeks are up, you will have already seen a return on your time.
We understand that for women in business sometimes time commitment is a stretch, or there may be others within your organisation who you would prefer to benefit from specific elements of the programme. All we ask from you is that you commit to signing up, being involved in leading the strategy elements of the programme, but if you would prefer to nominate a team member to pick up different modules or meetings then just let us know along the way.

Programme Outline
Join in these core coaching sessions:
Session 1 – Monday 25th April – Deep Dive
Live on zoom work with our advisors to really shine a microscope on your business. Evaluating effectiveness across the board and identifying areas for growth to start to build strategy action points.
Session 2 – Growth Goals & Mindset (2 hours – time TBC)
Book a 1:1 slot with our mentor. We will help you understand the importance of goals and setting them for your business. It’s not just a case of writing goals down, its deciding whats important for the business, and going for them. Sometimes, as entrepreneurs, you will see new opportunities, but by deciding what would make a good month, quarter or year now and sticking to it, we won’t find ourselves getting distracted.
Session 3- Action Calendar (2 hours – time TBC)
Once we have our goals and know where we are heading, we will introduce you to our Action Calendar Tool. It will help you build in the activity that’s going to get you to where you need to be. This session will be a group mentoring session where you will be able to discuss your action plan with other women in business, guided by our enterprise expert.
Session 4 – Supercharge Your Socials (flexible learning in your own time)
We will give your and your team access to flexible learning resources to access at a time that suits you over the coming days including:
– SEO MADE SIMPLE – Understanding core Search Engine Optimisation principles to maximise your website or web presence
-FINESSE YOUR FACEBOOK – Taking Facebook further
– TWITTER – 3 module from starter to Twitter Ninja level
– MAXIMISE YOUR LINKEDIN – using LinkedIn effectively
– I CAN INSTAGRAM – Understanding how to use Instagram effectively
– DEVELOPING CREATIVE CONTENT – Cross platform content planning
– KEEPING CONNECTED DURING A PANDEMIC – Content marketing and PR techniques
Session 5 – Excelerate Your Brand 1pm-3.30pm
Working as a group your programme leader will show you how to audit your website f, highlight any opportunities and identify ways you can increase traffic to your website. We will also have a look at your competitors and show you what they are doing and touch on SEO which we will be working on further over the weekend.
We will work with your coach to look at how to increase your social media presence, set social media targets, understand how to analyse your data and boost your ROI. and will be introduced to the online training resources that will be available to you over the next few days
Session 6 – Final Strategy
Together we will take all of our actions, goals and learning over the past week and create a strategy together to grow your business over the coming months. We can schedule quarterly catch up sessions from here to keep you on track and get you to the next level.
Alongside the core mentoring sessions which are a mixture of 1:1 and group working you and your team will be given access to online training to complete in your own time that will further enhance your skills in strategy planning and marketing. If there are additional growth areas you would like to explore we have the flexibility to look at these with you in our 1:1 sessions.

Eligibility
This programme is open to women running a business (profit making or social enterprise) registered in Greater Manchester. The business must be currently sustaining (not in crisis, or yet to make an income), ready to explore growth and have a business to business focus (for example a social enterprise who contracts with a local authority, or a small business who offers services to other businesses).
This project is part funded by European Regional Development Fund so you will be asked to complete registration documents to confirm your eligibility and will be asked to supply evidence of participation in the programme.

Branding your Business
2022-04-26 10:30 - 12:30
A brand for a company is like a reputation for a person. You earn reputation by trying to do the hard things well. Find out more now!

“A brand for a company is like a reputation for a person. You earn reputation by trying to do the hard things well.” (Jeff Bezos, Founder of Amazon)
So, you’ve decided to start a business, you have the idea but what about an identity? This session will cover:
– Brand Identity (name, logo, straplines)
– Vision and Values
– Brand Personality
– Unique Selling Points (USPs)
– Messaging / Tone of Voice
This course is open to Women in the Liverpool City Region and Greater Manchester, and booking is essential.
Led by The Women’s Organisation this event is part of our business support programme, part funded by European Regional Development Fund which offers FREE advice and guidance to those living in the Liverpool City Region or Greater Manchester.
Apply for your place today – and our team will be in touch to complete your registration.
Please note, tickets for this event will close on Tuesday 19th April at 9am.

Session Lead – Sharon Silcock, Trending Events Consultancy
Introducing Sharon Silcock, a marketing professional with over 20 years of knowledge, skills and experience gained through working for some of the largest organisations in the North West including the Liverpool Daily Post & ECHO, Cheshire Oaks Designer Outlet and Liverpool ONE.
In 2020, Sharon decided to change career course, bought a converted horsebox and created Carriages Mobile Café Bar with start-up support from the Wirral Enterprise Hub. She is now returning to her roots by offering marketing support to businesses through her new venture, Trending Events Consultancy.
Having been on the journey herself, Sharon is passionate about supporting business start-ups.
