When a woman is empowered, women are empowered. Each new achievement reinforces us all.

Content Marketing, Blogging and Understanding SEO for Business

Event Details

Thursday, 25th October 2018
9:30 am to 4:30 pm
54 St James Street, Liverpool, L1 0AB

The Women's Organisation's Business Skills Academy brings you a series of masterclass events shining a spotlight on key social media marketing techniques to improve your business competativeness. Open to men and women, business owners and staff, these sessions will help you up your game when it comes to digital marketing strategy.

Learn from experts who have used a blogging platform to meet a cocktail of marketing demands, have successfully secured charitable funding from Google for Adwords Campaign, have put SEO (Search Engine Optimistion) techniques into practice to raise web pages from page 8 to page 1 of Google search results, and developed digital training programmes that are currently being used across the UK and Europe.

Content Marketing, Blogging and Understanding SEO for Business

Working with likeminded business owners and professionals, this day of training will help you understand how and when to use a blog for business, how to create online content that will breathe life into a blog while contributing to your SEO Strategy, and understand how to get search engines like Google to pick up your web content and place it ahead of your competition.

Please note that the day is split into two useful sessions to allow opportunity for you to focus on the key areas where you would like to upskill, so you can book just for the morning, just the afternoon or for the full day (saving £10).

Morning Session - Understanding the Basics of SEO (Search Engine Optimisation) 9.30am-12.30pm

This session will cover:

Introduction to search engines including how they rank websites and how users use them and view search results Understanding how to conduct keyword research using Google and other free tools How to create an SEO Action plan What is On page SEO (including HTML Componants, Content etc.), On site SEO such as domains,taxonomy (structure & site maps), and Off page SEO (Links, Social Media, Blogging and other tools)?

Afternoon Session - Business Blogging for Beginners 1.30pm-4.30pm 

This session will cover:

Understanding different blogging tools and platforms available Understanding the purpose and direction of your business blog How to build great blog content and a following How to use a blog to establish your business brand

What will I Take Away?

Attending both sessions will leave you with:

An understanding of how to set up and effectively use a blog to promote your business A basic knowledge of SEO (Search Engine Optimisation) and how to implement an SEO strategy for your website or blog Detailed handouts covering all aspects dicsussed in the course and additional instruction

If this event is of interest don't forget to check out our eventbrite profile for other topics that may be useful.

Please book your ticket via eventbrite or contact our team on 0151 706 8111 or hello@thewo.org.uk for more information.

Booking Details

To book your place either:


More than twice as many men than women are self employed: 14% of men, 6% of women.
source: Fawcett - The changing labour market
Women in full-time work currently earn an average of 15% less per hour than men
source: Fawcett - The changing labour market
"I think you should take your job seriously, but not yourself, that is the best combination"
source: Dame Judi Dench
In 2010, 104 million women in 59 countries started and managed new business ventures
source: GEM 2010 - Women's Report
30,000 women every year lose their jobs as a result of becoming pregnant.
source: GEM 2010 - Women's Report
"The most common way people give up their power is by thinking they don't have any"
source: Alice Walker


Business Club

Upcoming Events

Ways to Wellbeing - Motivate Your Mind

Motivate Your Mind is a one-day course designed to help the women of Liverpool become more resilient and develop a positive outlook using NLP techniques.…

Read More

Enterprise Hub Presents: Understanding Tax and National Insurance

Enterprise Hub Presents: Understanding Tax and National Insurance Keep your business safe and learn to understand your National Insurance and Tax requirements.…

Read More