When a woman is empowered, women are empowered. Each new achievement reinforces us all.

Understanding SEO - The Basics of Search Engine Optimisation

Event Details

Tuesday, 21st March 2017
10:00 am to 1:00 pm
54 St James Street, Liverpool, L1 0AB

This half day  'Understanding Search Engine Optimisation Course: The Basics', will give you a better understanding of how search engines rank your web pages, how to research the best keywords to target customers and how to implement a Search Engine Optimisation action plan using a range of on-page and off-page SEO techniques.  

This course is suitable for anyone who wants to know how to raise the ranking of a website in Google's search engine results pages but has limited or no previous experience of Search Engine Optimisation.  It is ideal if you are a business owner or have responsibility for a website, and want to ensure you understand the essential SEO techniques used to raise the ranking of websites in Google search.

Our SEO course in Liverpool focuses primarily on Google, which represents over 85% of searches in the UK but the techniques will also raise your rankings in other search engines.

search engine optimisation course structure:


Introduction to Search EnginesHow search engines rank websitesHow users use and view search engine results pages

Keyword research

Google Tools and other free toolsAnalysis sessionSelecting target keywords for your organisation / brand

Creating an SEO Action Plan

During the process of looking at the SEO process we will analyse your selected website and review good and bad examples of SEO

Setting Objectives

On Page SEO

- HTML components- Content- Technical issues such as redirection

On Site SEO

- Domains and URLs- Taxonomy (structure) / site maps

Off Page SEO Techniques (building popularity, traffic and authority)

- Links- Social Media- Blogging and other tools- PR

Our Understanding SEO Course is part funded by The Women’s Organisation, and we can offer this course to you at a subsidised rate of £25*

  Please note, to cancel your place and request a refund you must contact The Women's Organisation at least 2 working days before the course is due to take place.  Failure to cancel will mean full payment cannot be refunded.

  If you are interested in The Women’s Organisation running this course for your business or your staff, please contact us for further details and prices.

 * Please note that due to changes in funding, the criteria and prices for all courses at The Women's Organisation are subject to change. Contact The Women’s Organisation on hello@thewo.org.uk or 0151 706 8111

Booking Details

To book your place either:


More than twice as many men than women are self employed: 14% of men, 6% of women.
source: Fawcett - The changing labour market
Women in full-time work currently earn an average of 15% less per hour than men
source: Fawcett - The changing labour market
"I think you should take your job seriously, but not yourself, that is the best combination"
source: Dame Judi Dench
In 2010, 104 million women in 59 countries started and managed new business ventures
source: GEM 2010 - Women's Report
30,000 women every year lose their jobs as a result of becoming pregnant.
source: GEM 2010 - Women's Report
"The most common way people give up their power is by thinking they don't have any"
source: Alice Walker


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